Rebecca is the marketing coordinator for LogicBroker, a startup software company located in Shelton, CT. Being that her company is a smaller startup, Rebecca finds herself taking on many roles as the marketing coordinator. From social media to public relations, Rebecca has a busy day from open to close of business!
Transcript
>> My name is Rebecca Kaelin, and I'm the Marketing Coordinator at Logic Broker. A typical day I blog, I write white papers, press releases, and I maintain the company websites. I'm always updating it and adding new information. I have to do a lot of research. I'm not the most technical person, so I'm constantly doing research. You know talking to the team, getting an idea of you know what to write about. I'll usually-- they'll give me a topic and say, hey you know we're doing a big release, a new Logic Broker release, and so the tech team will give me information about what the update includes, and then I just kind of write, and we have some great-- we use PRWeb and we have contacts at Connecticut Innovations, and they've been helping to distribute our releases. Right now our biggest social media focus is on Twitter. We find that to be our most beneficial outlet, but of course, we're keeping our eyes out on the horizon and see what else we should be dipping our feet into. Well, we recently did a Webinar, so I've been with one of our strategic partners DataComm, and so I was constantly communicating with them, updating the slides, getting all of the information we needed to you know, tweet it out, get people to register so I had a lot of communication with them, and Intangent, a week before we released a new upgrade to our Logic Broker platform, so we had the press release going on, and I guess the biggest struggle for me is I'll come in, and my boss will be like okay we have these three items; they're priority. And then I'll get five or six emails saying oh we should think about doing this, and we have to do this, so time management is definitely something that needs to be.
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