Antonio is the Manager of Creative Services for Eat’N Park Hospitality Group. His position within the marketing department is in charge with creating the visual aspect of the company’s marketing campaign.
Transcript
>> My name is Antonio Mercuri [assumed spelling] and I'm the Manager of Creative Services at Eton Park Hospitality Group. And the Hospitality Group is an organization that maintains and opens restaurants and does the dining services for corporate and college businesses. So, I guess, my job would be-my department is within the marketing department and we create the visual aspect of marketing. It really can include hundreds of things. It's anything that's print or digital, for the most part. So that is its menus, signage, websites, mobile applications. My day consists of basically, I'd say, 25% of that is meetings, which is always fun. But those are debriefs on what we want to achieve with the marketing. And then it's my job to put that concept and provide our correction to my team. And so I have a team of six graphic designers and pretty much download the information to them and oversee their whole design process. Well what's interesting about my job is we do bounce around a lot, but that makes every day a different experience. I'm trying to think-I do a little bit of design work, as well, and mostly on the conceptual end of things. But today I got work to on animations for The Pens at CONSOL Energy Center. So my company, Eton Park, has a sponsorship of The Pens. And in the concourse areas there are small TVs set up and we just have a cute little ad that runs. And that's something-that's, like, a nice little design project I did on the side. Other things are more conceptually driven. The students at the University of Pittsburgh will know the The Porch at Schenley, and that's one of my restaurants. When I first started working with the company that's when that restaurant was opened. And we branded that. And I worked on the logos, the menus, the website. Pretty much, I mean, like I said, all of the visual elements of the marketing. So the ads that you'll see in the Pitt News and "Table" Magazine. So it's pretty broad.
Download transcript