Associate, Innovation Protocol

>> My name is Stacey Derkatch. I work at Innovation Protocol as an Associate. What that basically means is that I help companies of all sizes where their brand and business strategy intersect. So I'm helping them figure out how to communicate who they are, why they matter, in a very strategic way that helps them accomplish goals that are 3 years out, 5 years out, 10 years out. We have a strategy side of the house and a design side. So I'm working on the strategy side helping them communicate words, articulating their product portfolios, bringing new products to market, sometimes that might include naming a new product or basically organizing the portfolio in a way that consumers can understand. That could be B to C or B to B, depending on the business. Meeting with my clients in the morning, usually on the phone, sometimes we go to the office, depending on if they're local or not. And finding out what they need for the day, for the week. Sometimes there's already deliverables that I know I have to be working on, so that might include building a presentation, typically in PowerPoint, building presentation and making sure that the client's ready to present it, or if I'm presenting it on her behalf, making sure that I'm ready to present it. It could mean that I'm building out actual copy that's going to go on a website to communicate the new project that I'm working on. Right now, one of the projects that I'm working on is actually a brand management project, so it means that the brand is already intact, it's thriving, it's doing really well, but they want to expand. They want to bring a new offering to the market, and they need help communicating how to do that, what it means for the larger portfolio as a whole, and make sure the consumers still understand the connection of this new product back to the master brand, as we like to call it.